HMSDesign, a Fairfield-based branding and packaging firm specializing in the development and management of brand imagery, on Monday announced that HP Hood, New England’s leading dairy processor, has selected the firm to develop a brand identity and package design for Hood’s new premium milk beverage, MilkWise.
MilkWise is designed for milk lovers who aren’t getting what they desire from their current beverage choice, offering less sugar, fewer calories and more calcium than traditional milk. HMSDesign has served leading consumer brands since 1992.
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