NORWALK, Conn. – In 1924, Charles Leo Leonard started Clover Farms Dairy in Norwalk, Connecticut. It was a state of the art dairy by the standards of the time, with a pasteurizing and bottling plant, and fresh milk delivered daily by trucks that had plastic cows on the front that "mooed" for the neighborhood children. When Stew Leonard, Sr. opened his namesake diary store in 1969 with just seven employees and seven dairy products on the shelves, a new retail revolution was sparked.
Almost a century later, Clover Farms Dairy has turned into one of America’s largest food and dairy stores. Beginning June 18, Stew Leonard’s will introduce its own organic milk produced from family-owned farms throughout New England. Stew Leonard's Organic Whole Milk, Organic1% Low fat Milk, and Organic Fat Free Milk are Certified USDA Organic. It will be sold in half-gallon cartons at the low, introductory price of only $2.99.
"Our customers have raised their families drinking Stew Leonard's milk for more than 40 years!" says Stew Leonard, Jr., CEO of Stew Leonard's."Our milk has always been free from synthetic hormones, and we've always sold milk from local farms for the lowest price possible.
Stew Leonard's regular milk at $1.89 per half-gallon is about one dollar less than the new Stew Leonard's Organic Milk. Both milks are free of hormones. The difference comes down to the type of feed provided to the cows. To keep costs down, our award-winning, local farmers throughout Connecticut grow much of their own corn. Farmers who raise organic cows are held to the National Organic Standards and therefore are required to feed their cows organic feed. However, it costs three times the cost of regular feed! That is the reason Organic milk must have a higher retail price.
Stew Leonard's Organic Milk will give concerned customers another choice in the dairy case when buying for their families. All of Stew Leonard’s milk, both regular and organic, is excellent source of calcium, phosphorous, and riboflavin, and is healthy option for growing bodies and strong bones.
About Stew Leonard's
Stew Leonard's, a family-owned and operated fresh food store founded in1969, has four stores in Norwalk, Danbury, and Newington, Conn. and Yonkers, N.Y. Stew's earned its nickname, the "Disneyland of Dairy Stores" because of its country-fair atmosphere, with costumed characters and animated entertainment throughout the store that keep children entertained while parents shop. Stew Leonard's legion of loyal shoppers is largely due to the stores' passionate approach to customer service:"Rule #1 — The Customer is Always Right"; Rule #2 – If the Customer is Ever Wrong, Re-Read Rule #1." This principle is so essential to the foundation of the company that it is etched in a three-ton granite rock at each store's entrance. The company's culture is built around an acronym for S.T.E.W.: Satisfy the customer; Teamwork gets it done; Excellence makes it better; WOW makes it fun. For more information, visit Stew Leonard's website at www.stewleonards.com
Source: Stew Leonard's
