MORAVIA, N.Y. – Milk got your stomach feeling sour?
Dairy companies looking for ways to appeal to people who avoid milk because of indigestion are promoting what they describe as a natural, easier-drinking alternative. It's called A2 milk, which is produced by a subset of cows that produce milk lacking a protein that backers say is associated with milk's dyspeptic tendencies.
That A2 claim has its skeptics, but the bet is that consumers will pay an extra dollar or more per half-gallon to drink milk that might not cause indigestion, gas and bloating.
"Our approach has been, 'Listen, if you thought you had trouble with milk, try our A2 milk because you may be able to have it,'" said Dan Ripley, whose family farm in central New York has both ordinary cows and those producing what he sells as "Premium A2 Guernsey" milk.
To read the rest of the story, please go to: Associated Press
