LOS ANGELES, CA – Today, Silk, the number one soymilk brand in the U.S., and
Global Icons, the premier licensing and brand merchandising agency specializing
in the development and extension of corporate brands and trademarks, announced
an exclusive licensing partnership.
Global Icons will develop and leverage strategic licensing partnerships to
strengthen Silk’s brand penetration and help increase the depth of consumption
through the launch of new food categories in the refrigerated, shelf-stable and
snack aisles. The licensed food program will diversify the brand portfolio
across a variety of health and wellness oriented categories.
“Silk’s wholesome nutrition, smooth and delicious taste and environmental
leadership have helped make it the number one soymilk brand in the world,” said
Craig Shiesley, Vice President of Silk. “This partnership allows us to further
leverage and expand upon that popularity, expanding the reach of the brand even
further.”
Deemed the pioneer of the refrigerated soymilk category, Silk provides consumers
a healthy alternative to live well and feel great, with each glass containing as
much calcium as milk. With a focus on responsible sourcing that centers around
the wellness of the environment, community and consumers, Silk Soymilk is made
from an all-natural complete protein, grown straight from the Earth. Coined as
Nature’s Perfect Protein, soy is the only commonly consumed plant-based protein
that contains all the amino acids required for optimum health. Silk’s core
product line of refrigerated and shelf-stable soymilk, yogurts and creamers all
contain a signature smoothness that provides consumers a wholesome feeling of
natural strength and promotes a healthy balanced lifestyle through dietary
options.
“Silk has always been at the forefront in addressing consumers’ growing concern
with nutrition and maintaining a balanced lifestyle,” said Jeff Lotman, CEO of
Global Icons. “Global Icons will help expand Silk’s innovation pipeline through
the emergence of new food categories and continue its reputation as the market
leader in heart smart soy.”
About Silk (www.silksoymilk.com)
Silk Soymilk was launched in 1996 and is the best-selling soymilk brand in the
country. Not only do Silk products taste delicious, a cup of Silk contains as
much calcium as a cup of milk and is loaded with soy protein, which when
consumed as a part of a diet low in saturated fat and cholesterol may reduce the
risk of heart disease. Silk is available in virtually all major supermarket
chains and the complete product line includes a number of varieties and flavors
to meet specific tastes and nutritional needs.
About WhiteWave Foods (www.whitewavefoods.com)
WhiteWave Foods was established when Dean Foods Company (NYSE: DF) consolidated
much of its branded business into one consumer packaged goods organization.
Headquartered in Broomfield, Colorado, WhiteWave Foods is a pioneer in creating
healthy, innovative, responsibly produced foods, including organic and natural
leaders Horizon Organic and Silk Soymilk and indulgent favorites International
Delight and LAND O’LAKES.
About Global Icons (www.globalicons.com)
Global Icons is the premier brand licensing agency specializing in the
development and extension of corporate brands and trademarks. On behalf of its
ever-expanding roster of clients, the company’s goal is to increase brand
awareness and revenue through the establishment of new products, distribution
channels and revenue streams. Select clients include Acura, Bennigan’s,
Captain Morgan, Chuck E. Cheese’s, Cold Stone Creamery, Consumer Guide,
Crock-Pot, Cutex, Duraflame, Hollywood, Honda, Honda Motorcycle, Horizon,
Humvee, Jacuzzi Brands, Tonino Lamborghini, Mr. Coffee, Mrs. Fields, Oster,
Silk, Spic and Span, Steak and Ale, Sunbeam, and UPS, among others.
Source:
Silk
