"Pasture-raised eggs": Do you look for that description when shopping?
You're not alone. Fewer than 1 in 4 respondents looked for the phrase "pasture-raised" according to a poll of 670 Americans conducted in May for Vital Farms (vitalfarms.com), an Austin, Texas-based company that describes itself as the "only national supplier of pasture-raised eggs in the country." What's more, the consumers who responded to the survey ascribed the benefits of "pasture-raised" to other labels, such as "cage-free" or "free-range."
Why should we care if consumers don't know what "pasture-raised" means in a survey by a company that has pasture-raised eggs as its selling point? Maybe there's something here beyond the self promotion. At the egg counter, all the brands, all the claims and all the price variations can be confusing.
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