The U.S. Food and Drug Administration warned 16 food and beverage makers
against making product claims that don’t adhere strictly to federal labeling
rules.
The crackdown is a shot across the bow of the food industry. The Obama
administration has made a priority of encouraging Americans to eat more
healthfully. Regulators are scrutinizing food marketing amid concerns about
links between diet, obesity and disease.
In December, a federal working group proposed limiting advertising aimed at
children to foods considered healthful. Last year, the FDA began work on
proposed criteria companies would have to meet to make nutritional claims on
package fronts
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