ORTONVILLE, Mich. — In tonight’s Two Americas’ report fewer Americans are quenching their thirst with a glass of milk these days.
In fact, fluid milk sales are down and have been in decline for years and the change has had a far-reaching impact.
Milk consumption is down 42% from what it was a half-century ago and it’s put a squeeze on dairies across the country. Michigan dairy farmers are no exception.
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Dairy producers are betting on it. Facing an unprecedented and protracted slump in demand, the industry is coming up with all sorts of innovations. That includes new flavors like wild blueberry, dips like fiesta sour cream, new packaging and, sometime next year, cartons with cookies attached. …
Coffee bars selling $3 iced lattes are popping up in high schools, helped along by dairy groups scrambling for new ways to get people to drink milk. …
The milk-delivery business is going strong along the Front Range, where the three remaining companies that bring fresh milk from local dairies to doorsteps report a steady uptick in customers. …
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