ORTONVILLE, Mich. — In tonight’s Two Americas’ report fewer Americans are quenching their thirst with a glass of milk these days.
In fact, fluid milk sales are down and have been in decline for years and the change has had a far-reaching impact.
Milk consumption is down 42% from what it was a half-century ago and it’s put a squeeze on dairies across the country. Michigan dairy farmers are no exception.
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The success of the campaign led to an improved engagement with videos, greater interest in dairy recipes being promoted, and an enhanced engagement with the site. This success has led to an expansion of the program into performance-driven packaged goods campaigns designed to enthuse audience members to add dairy products to their online grocery orders. …
Dairy producers are betting on it. Facing an unprecedented and protracted slump in demand, the industry is coming up with all sorts of innovations. That includes new flavors like wild blueberry, dips like fiesta sour cream, new packaging and, sometime next year, cartons with cookies attached. …
A new Morning Consult national tracking poll of 2,200 Americans points to a number of revealing consumer preferences for milk and related beverages. When given the option to choose among whole, reduced fat 2%, low fat 1%, skim, other (almond, soy, oat, other plant-based, lactose-free), or “do not consume” milk, respondents overwhelmingly chose 2% and whole milks because they believe they are most nutritious for themselves and their families. …
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