Danone is hoping a new design and visual identity for its digestive health brand Activia will position the yoghurt range in a more premium light and strengthen its health proposition.
The core of the redesign is a new logo, made up of two interlocking shapes, to represent efficacy and inner-balance. A bespoke logotype has also been introduced as well as a new photographic style to communicate expertise in the digestive health field.
The ultimate aim is to clearly define the role and specificity of each product range on supermarket shelves.
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