"What's in a name?" California dairy officials are asking the U.S. Food and Drug Administration. "Can yogurt by any other name taste as sweet?"
Forgive the recasting of a line from "Romeo and Juliet," but it exemplifies the complaint Western United Dairymen recently filed with federal regulators, objecting to the use of the word yogurt when applied to products based on soy, rice and other non-dairy products.
"The soy product industry's blatant misuse of the term 'milk' and 'yogurt' as part of a coordinated marketing scheme to deceive consumers must be stopped," dairy officials wrote in their complaint. "The explicit strategy … is an attempt to fraudulently lure customers to their product as a substitute for wholesome, nutritious milk."
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