ORRVILLE, Ohio—Dairy Enterprises Inc., marketer of Orrville-based Smith Dairy Products Company brands, today announced that Quality Chekd Dairies Inc. has honored the company with the annual Outstanding Marketing Achievement Award, and nine 2012 Marketing Merit of Excellence Awards.
Each year, Quality Chekd, a member-owned organization of independent dairy processors, presents awards for the most innovative and creative marketing programs of members, with the Outstanding Marketing Achievement Award representing the pinnacle of accomplishment.
Dairy Enterprises President Steve Schmid said that the company’s team of marketing professionals has “ensured that our name and our products remain top-of-mind with our customers. This recognition from Quality Chekd is confirmation that the team’s efforts resonate with consumers and the industry.”
For the Outstanding Marketing Achievement Award, an independent panel of judges looked for exceptional marketing plans, promotional materials, merchandising programs, and their ability to enhance brand awareness and generate positive sales results. As the recipient of the award, Dairy Enterprises received a Grandfather clock.
Dairy Enterprises garnered nine additional awards, including:
• Best New Quality Chekd Package Design – SMITH’S All Natural Sour Cream
• Best Quality Chekd Product Line Campaign – Local and Fresh
• Best Quality Chekd Point of Sale Material – SMITH’S All Natural Sour Cream
• Best Quality Chekd Print Ad – SMITH’S Buttermilk Ranch Dip
• Best Quality Chekd Print Ad – SMITH’S Eggnog
• Best Quality Chekd Collateral Material – SMITH’S All Natural Sour Cream Sell Sheet
• Best School Promotion – High School Pancake Breakfast & Health Fair
• Best Website – www.pvdairy.com
• Judges Special Mention – Yellow Jug TV Commercial
About Quality Chekd Inc.
Founded in 1944, Naperville, Ill.-based Quality Chekd Dairies Inc. is a member-owned organization of 27 independent dairy processors with 60 manufacturing facilities located throughout the United States, Mexico, Guatemala, and Colombia. Quality Chekd member companies provide consumers with world-class dairy products endorsed by the familiar Blue Q, Red Chek trademark, a symbol of quality and food safety.
About Smith Dairy Products Company and Dairy Enterprises Incorporated
Smith Dairy Products Company manufactures products marketed by Dairy Enterprises Inc. Family-owned since 1909 and headquartered in Orrville, Ohio, Smith Dairy Products Company has sister production facilities in Indiana (Wayne Dairy Products Inc.) and Missouri (Pacific Valley Dairy Inc.). Smith Dairy Products Company manufactures a full line of quality dairy, beverage, ice cream, and foodservice products, from Ruggles® Premium Ice Cream to SMITH’S Milk in the distinctive yellow jug. Dairy Enterprises Inc. and Smith Dairy Products Company assure their customers the freshest and highest-quality products. For more information, visit www.smithsbrand.com or become a fan of Smith Dairy and Ruggles on Facebook.
Source: Quality Chekd Inc.
