PHILADELPHIA – The dairy checkoff has launched a new website – www.dairy.org – that helps tell the national dairy checkoff and Dairy Management Inc.™ (DMI) story in a centralized fashion.
Dairy.org serves as DMI’s corporate website that presents an overview of the organization’s function, plus information about the Innovation Center for U.S. Dairy, National Dairy Council, Fuel Up to Play 60 and other checkoff priority areas.
The site features information about the checkoff’s vision, as well as overviews of business partnerships with Quaker, McDonald’s, Taco Bell and Domino’s. There also is an area for checkoff-related news releases and links to state and regional dairy promotion organizations, including the local Mid-Atlantic Dairy Association.
Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are the local planning and management organizations funded by dairy farmer checkoff dollars. They work closely with Dairy Management Inc. ™ and are responsible for increasing demand for dairy products on behalf of Mid-Atlantic dairy farmers.
For local dairy checkoff information, visit www.dairyspot.com.
Source: Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program
