If you give Americans a cookie, will they finally start buying milk again?
Dairy producers are betting on it. Facing an unprecedented and protracted slump in demand, the industry is coming up with all sorts of innovations. That includes new flavors like wild blueberry, dips like fiesta sour cream, new packaging and, sometime next year, cartons with cookies attached.
“People love cookies in milk,” said Tony Sarsam, chief executive officer of Borden Dairy Co., which is planning the cookie-marketing strategy for 2021. “It will be a size that you can actually eat in the car. Put it in the cup holder — and you can dip the cookie.”
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