IRVINE, Calif. – Recent sampling events at Southern California Costcos gave consumers a taste of new Ehrmann MIXIM™ Greek fat-free yogurt and the opportunity to choose their “flavorite.” Customers were given samples of six different flavor combinations of creamy, smooth plain MIXIM Greek yogurt packaged with two separate toppings and asked to choose their favorite. The results are in, as are the new MIXIM Club Packs at 10 Southern California Costco locations, which are hitting the shelves this week. The new Club Packs feature four cups each of Mango Pineapple with Coconut & Almonds and Strawberries with Granola.
“We loved that Costco customers were a part of the flavor selection process,” said Chris Solly, CEO of Ehrmann USA. “MIXIM is a fresh and exciting way of enjoying Greek yogurt. Our distinctive heart-shaped container with its three chambers includes our creamy Greek yogurt and two perfectly paired toppings. So even though customers have made their flavor choices, they still have a choice about how to enjoy their yogurt – mix in the toppings all at once or a little at a time.”
New MIXIM Costco Club Packs are currently being sold at stores in Los Feliz, Alhambra, San Juan Capistrano, Irvine, Culver City, Hawthorne, Bakersfield, La Habra and Tustin. “We are very excited to be able to offer MIXIM to Costco’s customers, and in the next few months, we hope to be able to expand distribution to include locations in San Diego county, Northern California and additional stores in the greater Los Angeles area,” said Solly.
MIXIM fat-free Greek yogurt is made with Cultured Pasteurized Grade A Milk (Live and Active cultures: Lactobacillus Bulgaricus, Streptococcus Thermophilus, Lactobacillus Acidophilus). Each 5.3-oz MIXIM container is approximately 150 calories and delivers at least 10g protein.
MIXIM is a proud partner of and contributor to The Children’s Heart Foundation www.childrensheartfoundation.org. For additional information visit (www.ehrmann-usa.com) or call 855-99-MIXIM (6-4946). Socialize with MIXIM on Facebook (Facebook.com/EhrmannUSA), Twitter (Twitter.com/EhrmannUSA), Instagram (Instagram.com/EhrmannUSA) & Pinterest (Pinterest.com/EhrmannUSA).
About Ehrmann USA
Ehrmann USA is the American subsidiary of a German dairy production company with nearly 100 years experience in the industry. Among the leading dairies in Europe, the Ehrmann family learned the craft of yogurt-making in Bavaria’s Oberschonegg in Allgau, Germany in 1929. For the US market, Ehrmann combined modern manufacturing techniques and a three-generations-old family recipe to create MIXIM new creamy Greek yogurt. The company remains an independent family enterprise that stands for quality, sustainability, and tradition.
Source: Ehrmann USA
