Ciao Bella Key Lime Graham Gelato Squares Win Sofi Gold Award

Ciao Bella's Key Lime Graham Gelato Squares were named Outstanding Dessert or Dessert Topping of 2010 at the 38th Annual sofi(TM) Awards from the National Association for the Specialty Food Trade, Inc. The sofi(TM) Awards recognize the best in specialty food and beverages and are a coveted industry honor – "sofi" stands for Specialty Outstanding Food Innovation.

This win is Ciao Bella's 16th sofiTM award in 16 years and embodies the brand's commitment to offering unique and intense flavor profiles for their award-winning frozen desserts. "Our consumers expect us to be bold and innovative," said Deborah Holt, vice president of marketing for Ciao Bella. "The Key Lime Graham Gelato Squares were crafted with one thing in mind: to 'wow' the tastebuds of every consumer."

Temptingly tart and nestled between two wafers, Ciao Bella's Key Lime Graham Gelato Squares are a chef inspired blend of lime juice, graham cracker and pure cream. The gelato squares represent one of three new novelty items the brand unveiled this year. Offering a unique twist on old favorites, consumers can also indulge in a low-calorie Blood Orange Sorbet bar or a Tahitian Vanilla Raspberry Gelato Dip enrobed in chocolate. The new novelties will be available at retailers nationwide including Whole Foods, Target, Ralph's, Kings, Costco, www.IceCreamSource.com , and other retailers nationwide. For a full list of retailers, visit www.ciaobellagelato.com to find Ciao Bella near you.

The Key Lime Graham Gelato Squares were one of 140 sofi(TM) Silver Finalists selected from a record 2,257 contenders this year by a national panel of specialty food experts. The winners were announced at a red-carpet ceremony June 28 at the 56th Summer Fancy Food Show in New York City. "This year's winners reflect the spirit of innovation and creativity that are the hallmark of the specialty food industry," said Ann Daw, president of the NASFT.

About CIAO BELLA®

Fondly called America's Gelato, Ciao Bella began in New York's Little Italy and has been Tempting taste buds since 1983. Crafted like no other, Ciao Bella's indulgent collection of gelato and sorbet creates moments of happiness everywhere with an unparalleled, incredibly unique dessert experience. We simply rely on a chef inspired blend of pure, naturally intense ingredients and a passion for evoking pleasure and delight in every frozen bite. Offering unique and intense flavors like Blood Orange Sorbet and Key Lime Graham Cracker Gelato, Ciao Bella uses only the most elite and pure ingredients, resulting in ultra premium frozen specialties which embody both classic Italy and modern America. The brand has been featured on the Oprah Winfrey Show and on AOL's home page for its captivating and mouthwatering creations.

About sofiTM :

The sofi Awards are open to members of the NASFT, a not-for-profit trade association established in 1952 to foster commerce and interest in the specialty food industry. Today there are more than 2,900 members in the U.S. and abroad. For further information on the NASFT and its sofi Awards, go to www.specialtyfood.com/sofi .

Soiurce: Ciao Bella