Shrink a product and customers will notice, Chobani recently found out when it downsized some of its yogurts early last month.
Following the move, many fans logged onto Facebook and Twitter to complain of yogurts that shrank to 5.3 ounces from 6 ounces – a roughly 12-percent decrease.
"We kind of wanted to be more consistent with ourselves and the category more," said Peter McGuinness, Chobani's chief marketing and brand officer, noting that most competitors' single-serve yogurts are 5.3 ounces, as are several of Chobani's recently launched products. Before the switch, customers often wondered why Chobani's larger yogurts contained more calories and sugar than rival cups.
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