TWIN FALLS — It’s the same yogurt, but in a trendy new packaging.
Chobani is making its first real foray into the condiment market with Chobani Savor, developed and produced here in Twin Falls. The Greek yogurt comes in a squeezable, re-sealable pouch that should store longer than yogurt cups.
As it turns out, Greek yogurt could be the new sour cream — and a local pairing for Idaho potatoes.
“This packaging helps the consumer to learn Greek yogurt is a condiment,” said Kai Sacher, Chobani’s senior vice president of global research and development.
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