When it comes to advertising Greek yogurt, there’s no contest between Chobani and Oikos. In the first quarter, Chobani spent more than twice the money on TV ad placements as its rival, according to data from research firm iSpot.
Chobani, which recently raised $750 million in an investment from private equity firm TPG, spent $31.4 million on five TV ads in the latest quarter, according to iSpot. Chobani, the top seller of Greek yogurt in the U.S., focused its TV ad spending on NBC, Fox, and USA during shows and events like SportsCenter and the Winter Olympics, where it was a U.S. Olympic team sponsor.
Oikos, in comparison, spent $14.6 million on three ads released in the most recent period, iSpot said. The company focused its ad spending on networks like Fox, TNT and NBC. On the Peacock network, for instance, it bought time on both “Today” and “The Voice.”
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