NORWICH, N.Y. — Chobani, America's No.1-selling Greek Yogurt brand, introduces three new Chobani Flip™ products as part of its largest portfolio expansion to-date, building on the tremendous success of offering better options throughout the day. The introduction is part of Chobani's continued leadership in the category by inspiring fans with new flavors and formats that push the boundaries of Greek Yogurt across its entire portfolio—including Chobani® Oats, Chobani Simply 100®, Chobani Flip™, Limited Batch Chobani® Greek Yogurt, Chobani Kids™ Greek Yogurt Tubes and Chobani Indulgent™.
One of the fastest-growing platforms in the dairy category, Chobani Flip™, is the company's offer for a better afternoon snack, combining creamy Greek Yogurt with real, delicious, natural ingredients to mix in. After record-breaking success in the first-half of 2015, Chobani is introducing Peanut Butter Dream, Coffee Break Bliss and a Limited Batch Strawberry Summer Crisp, for a taste of the season served in an iconic red cup. The new products were inspired by creations crafted at the Chobani SoHo® cafe in New York.
"This year we've really pushed the flavor boundaries of Greek Yogurt as we continue making products that give our fans better options throughout the day, and we've been especially blown away by the love for our Flip products," said Peter McGuinness, Chief Marketing Officer, Chobani. "In the first half of this year Flip has become one of the biggest successes in dairy since we sold our first cup of Chobani, and our new creations are absolutely delicious, delivering a thoughtful snack made with only natural ingredients."
"These are some of our most exciting flavors yet, using real ingredients and unique flavor combinations to continue to rethink how people can enjoy Greek Yogurt," said Kai Sacher, Vice President, Global Research & Development, Chobani. "It's a testament to our mission to give more people—from toddlers' pouches to afternoon snacks to evening dessert—more ways to enjoy food made with only natural ingredients."
Building on the success of its Limited Batch portfolio, which taps into unexpected, unique fruits and ingredients, Chobani is launching Limited Batch Plum and bringing back popular Chobani Watermelon, both available through August.
In addition to new flavors, shoppers will also find an updated look with the reveal of new packaging across the portfolio that highlights core attributes of each product, such as "Only Natural, Non-GMO Ingredients" and "40% Less Sugar Than Regular Fruit Yogurt"i on traditional Chobani products and "75% Less Sugar Than Regular Fruit Yogurt"ii on cups of Chobani Simply 100®.
Newest Additions to the Fast-Growing Chobani Family
No matter what the flavor, each and every cup of Chobani Greek Yogurt is made with fresh milk from cows not treated with rBSTiii and proudly contains no artificial sweeteners, preservatives or flavors. The newest additions to the Chobani family include:
Chobani Kids™ Greek Yogurt Pouches Featuring Disney's Doc McStuffins. Chobani Kids Pouches will have a new look – Strawberry and Vanilla + Chocolate Dust Pouches will now feature Disney Junior's Doc McStuffins on packaging. With 25% less sugar and 2x the protein than the leading kids' yogurt,iv Chobani Kids™ Pouches are a delicious and nutritious snack in partnership with The Walt Disney Company's Magic of Healthy Living Initiative.
Limited Batch Chobani® Watermelon and Plum. Spoon in and embrace the summer with new limited batch Plum with real slices of plum and the return of limited batch Watermelon, now on shelves through August 2015. The newest products celebrate the best flavors of the moment using only real fruit and natural ingredients.
Chobani Flip™ Peanut Butter Dream, Coffee Break Bliss and Strawberry Summer Crisp. Three new flavors join the Chobani Flip family—a collection of sweet snacks that pair delicious Greek Yogurt with natural mix-ins.
- Peanut Butter Dream: Vanilla yogurt with a delicious mix of honey roasted peanuts and peanut butter clusters
- Coffee Break Bliss: Coffee low-fat yogurt with biscotti pieces and chocolate
- Limited Batch Strawberry Summer Crisp: Strawberry low-fat yogurt paired with golden graham crackers and white chocolate
- Four-packs: Convenient new packaging options for the top two flavors, Almond Coco Loco and Key Lime Crumble
Chobani Simply 100® Greek Yogurt Mango Passion Fruit. Chobani Simply 100®, a range of delicious naturally sweetened Greek Yogurt full of flavor and satisfaction for 100 calories, now includes Mango Passion Fruit. The first and only 100-calorie yogurt made with only natural ingredients,v Chobani Simply 100® provides an excellent source of protein and fiber – 100 calories worth counting. Chobani Simply 100® Key Lime is also now available in a 4-pack.
Chobani® Greek Yogurt Coffee and Mixed Berry. Chobani Greek Yogurt Coffee brings to life the delicious flavor of real coffee. Chobani Greek Yogurt Mixed Berry is a blend of creamy Greek Yogurt with the prefect mix of fresh blueberries, strawberries, raspberries, and blackberries – using only real fruit, only natural ingredients, and no artificial preservatives or flavors.
Chobani® Greek Yogurt Oats – Ancient Grain Blend. Chobani's take on oatmeal made with delicious Greek Yogurt, welcomes two new flavors — Chobani Oats Raisin Brown Sugar and Chobani Oats Peach– to the convenient, protein-packed Chobani Greek Yogurt Oats family, each offering a delicious and hearty blend of Greek Yogurt, gluten-free grains and real fruit. With 10 grams of protein, 10 grams of whole grains and a good source of fiber in each serving, Chobani Oats is a convenient way to fuel your morning.
Chobani Kids™ Greek Yogurt Mixed Berry Tubes. Chobani Kids Greek Yogurt Tubes are a nutritious and delicious snack made with only natural ingredients blended with creamy yogurt in fun flavors kids love with 5 grams of protein and 25% less sugar than the leading kids' tubes.vi Parents can now find Chobani Kids Tubes in its newest flavor, Mixed Berry.
Chobani Indulgent™ Greek Yogurt Cherry and Dark Chocolate. The newest flavor is now available for Chobani Indulgent Greek Yogurt, the brand's first dessert product launched last year: Cherry and Dark Chocolate. Made with only natural ingredients, the richest dark chocolate and creamiest yogurt, the new Chobani Indulgent is so decadent and silky, people will remember to save room for dessert.
For more information on Chobani, including where to find and purchase Chobani Greek Yogurt throughout the country, visit www.Chobani.com.
About Chobani
Maker of America's No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its plants in New Berlin, N.Y., and Twin Falls, Idaho and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani Flip™, Chobani® Greek Yogurt Oats, Chobani Tots™ and Chobani Kids™ and Chobani Simply 100® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST,iii with most of its products offering more protein than regular yogurt.vii Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.
Media Contacts
Michael Gonda / Chobani / Michael.Gonda@chobani.com / 310-779-6211
Dana Metz / Weber Shandwick / dmetz@webershandwick.com / 312-401-5426
i Chobani® Greek Yogurt fruit varieties, 13-17g of sugar per 5.3oz (150g) serving; regular fruit yogurt, 29g sugar per 5.3oz (150g) serving.
ii Chobani Simply 100® Greek Yogurt, 7g of sugar per 5.3oz (150g) serving; regular fruit yogurt, 29g sugar per 5.3oz (150g) serving.
iii According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.
iv Chobani Kids™ Pouches: 10g of sugar, 8g protein; leading kids' yogurt: 14g sugar, 3g protein per 3.5oz serving.
v Refers to nationally distributed brands
vi Chobani Kids™ Tubes: 6g of sugar; leading yogurt tubes: 9g sugar, per tube.
vii Chobani® Greek Yogurt 12g (24% DV) protein per 5.3oz (150g) serving; regular (nonfat or low fat) yogurt 7g (14% DV) protein per 5.3oz (150g) serving.
Source: Chobani
