With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart first marketing and how plain yogurt is the new sour cream.
You’ve already gotten a glimpse of Seth Godin’s keynote at ClickZ Live New York (which is fast approaching; you’ll be there, right?). So we thought, it’s only fair that we also give you a preview of our other opener.
Peter McGuinness, chief marketing officer (CMO) at Chobani, will deliver the keynote speech on our conference’s second day.
What are Chobani’s marketing priorities, especially in the realm of digital storytelling?
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