Bel Group, the French marketer behind cheese brands including Boursin, Laughing Cow and Mini Babybel, named Mediavest Spark as its media agency across 20 markets including the United States.
Mediavest Spark grabbed the business that was previously handled by Omnicom's OMD.
Publicis Groupe's Mediavest Spark is primarily overseeing the account from Paris, with other offices pitching in, including Chicago for the U.S. work.
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