Enhanced Product Meets Consumer Demand for Delicious and Convenient Options
DUBLIN, CALIF. – Challenge Butter, the flagship brand of Challenge Dairy Products,, a marketing and processing cooperative in California co-owned by 300 dedicated dairy farmers, is excited to roll out national distribution for one of its fastest-growing products: Spreadable Lactose Free Clarified Butter with Canola Oil. This month, consumers can find the enhanced product on shelves nationwide, boasting a fresh new look with the same beloved quality.
Challenge Dairy’s Spreadable Lactose Free Clarified Butter with Canola Oil has long been a favorite among health-conscious consumers and those with lactose intolerance. The rebranding effort aims to better reflect the product’s exceptional quality, versatility, and health benefits. The strategic decision to increase distribution is largely driven by the ever-growing lactose-free category, which is projected to reach nearly $20B in value by 2025*.
“We’re committed to providing delicious and convenient dairy options for everyone,” said Michael Burdeny, President of Challenge Dairy Products. “The decision to grow distribution of our Lactose Free Clarified Butter with Canola Oil product demonstrates our dedication to catering to the growing demand for lactose-free products. Our lactose free butter maintains the high quality and taste consumers expect from Challenge Dairy with the benefit of being spreadable.”
Challenge Lactose Free Clarified Butter with Canola Oil is formulated specifically for individuals with lactose intolerance, a dietary condition that affects nearly two-thirds of the global population*. The lactose removal process allows those with lactose sensitivities to enjoy the benefits of clarified butter without digestive discomfort. The resulting product still maintains the rich flavor and versatility of clarified butte.
- Made with high-quality butter, carefully clarified to remove lactose and milk solids.
- Blended with canola oil for easier spreading straight out of the fridge.
- Adds a rich, buttery flavor to dishes without worrying about lactose intolerance symptoms.
- Versatile for a variety of culinary uses and is the only spreadable lactose free butter in the marketplace.
Alyssa Smolen, MS RDN CDN says, “Challenge butter is a great option for those looking for a lactose free product that still has the same delicious buttery taste, spreadability and mouth feel as traditional choices. It can be used any way one desires from topping toast or adding creaminess, while still maintaining quality and freshness.”
Challenge Lactose Free Clarified Butter with Canola Oil is available in 8 oz tubs with an MSRP of $3.99 in select retailers nationwide including Albertsons and Raley’s. For more information, visit:
https://challengedairy.com/lactose-free-spreadable-butter/
*Lactose-Free Products Market by Type, Form, Category, and Region – Global Forecast
About Challenge Dairy Products, Inc.:
Challenge Dairy Products has a rich history of crafting delicious and high-quality dairy products. Since 1911, Challenge Butter, a top brand nationwide, has been a mainstay in kitchens across America. Challenge Dairy Products is more than just butter, offering a variety of products including traditional and spreadable butters, whipped and flavored options, and more.
Challenge Dairy Products is a division subsidiary of California Dairies Inc., the second-largest dairy cooperative in the United States. Challenge is a recognized leader in the dairy industry, known for its commitment to quality and innovation. Throughout its history, Challenge has been responsible for numerous industry firsts. Today, their focus continues to evolve. Challenge works hand-in-hand with its network of more than 300 family-owned dairies, who are at the forefront of sustainable farming practices and ethical animal welfare.
