Canadian dairy producers have launched another heartfelt campaign: This time it’s to remind consumers how well milk goes with some of their favourite foods, at any age.
The campaign from the Strategic Milk Alliance, a joint venture representing dairy producer organizations across English-speaking Canada, shows people drinking milk with birthday cake, cookies and at lunch over the course of their lifetime. The tagline is, “Not everything has to change.”
The campaign is meant to stir emotion among all milk drinkers, but is targeted to mothers, a demographic more likely to buy the family’s groceries.
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