CHICAGO — As this year finally comes to a close, beloved cheese brand Babybel® welcomes the millions of babies born in 2020 to the Babybel Boom, a celebration of the goodness and optimism every little one brings as we head into 2021.
Nine months since stay-at-home orders were enacted in March 2020, Babybel invites fans to celebrate these bundles of goodness with the most playful newborn gift: a personalized onesie with the baby’s name inside the iconic Babybel logo.
“Families, friends and communities are finding hope and joy in the birth of new babies despite the ongoing uncertainty in the world around them. Given our namesake and shared sentiment, we wanted to offer something special to help these families celebrate,” said Melanie Nemoy, Brand Director for Babybel in the US. “We’re excited to lend our logo in playful tribute and of course, to see the cheesiest of baby pictures!”
With each onesie purchased, Babybel will keep the goodness going and support the non-profit Baby2Baby to help ensure babies and children living in poverty have access to the basic essentials they deserve.
“All of us at Baby2Baby are so grateful that Babybel shares in our mission,” said Baby2Baby Deputy Director Jen Armstrong. “Their support this holiday season will enable us to provide essentials to so many children in need when their families need it most.”
Beginning today and for a limited time, you can purchase your personalized onesie at BabybelBoom.com for $15, while supplies last. If you miss the chance to purchase a onesie – parent or not – you can still enjoy the 100 percent real cheese goodness of Mini Babybel as a balanced, convenient and playful snack this winter.
Join the Conversation:
Don’t forget to say cheese and share a photo with your little one rockin’ the new gear using #BabybelBoom! Find us on Instagram and Facebook @BabybelUS or on Twitter @Babybel. Visit BabybelBoom.com for more information.
About Babybel:
Part of the Bel Brands USA family, Mini Babybel®, Babybel® Cheese & Crackers and Babybel® Mini Rolls are the perfect snacks for the whole family! Babybel is one of the most popular brands manufactured by Bel Brands USA Inc., a subsidiary of the Bel Group. As a world leader in branded cheese and a major player in the healthy snack market, Bel aims to promote healthier, responsible and accessible food for all consumers worldwide. Bel produces more than thirty local and international brands that are sold in more than 120 countries around the globe. In addition to Babybel, other USA favorites include The Laughing Cow®, Boursin® and popular cheese spreads marketing under Kaukauna®, Merkts® and Price*s® labels. The Bel Group delivers fun snacks to over 400 million consumers globally. www.belbrandsusa.com
