Does sriracha have any business as a Greek yogurt flavoring? Or chipotle? How about its spicy cousin, jalapeño? Chobani thinks the answer to all these questions is “yes.”
The Greek yogurt maker is preparing to launch a new line of flavors at the start of 2016, all aimed at getting people eating more yogurt throughout the day. After years of skyrocketing growth, sales of Greek yogurt are finally starting to settle down, meaning Chobani needs to work harder than ever to keep growing.
Among its new offerings is a new Sriracha Mango yogurt — although that description alone is oversimplified. It is part of Chobani’s “Flip” line, introduced in 2013 and now the country’s leading “mix in” yogurt brand. Half of the square container is filled with mango yogurt. The other half, separated diagonally into what the company calls the “sidecar,” are the toppings: sriracha roasted rice crisps, mini sesame sticks, and salted cashews. When you fold the container in half along the diagonal, the crunchy toppings tumble from the sidecar onto the yogurt.
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