SYRACUSE, N.Y. – New York State Dairy Princess Shelby Benjamin and Steuben County Dairy Princess Maeve Robarge joined American Dairy Association North East’s “Milk to Metro” campaign to promote milk and dairy products with Gen Z consumers in New York City from December 13-15.
The Milk to Metro campaign was developed to give the dairy princesses and dairy farmers the opportunity to interact with urban consumers and promote New York dairy products. The campaign also allows them to see how ADA North East works in an urban setting to sell more dairy through our school, health professional and sports marketing programs.
The princesses visited the Anna M. Short School PS 146 in Manhattan to meet with fourth grade students and led several interactive dairy education activities. The school was selected for the visit because of its participation in ADA North East school nutrition programs, including Breakfast After the Bell, Fuel Up to Play 60, and the New York Thursdays program that features locally sourced milk and other food products on school menus.
“It was exciting to see how the school uses milk and milk products, and I really enjoyed hearing and answering the students’ questions about where their milk comes from,” said Benjamin.
Robarge echoed the sentiment, adding, “We were able to meet with some students while they ate breakfast in their classrooms, and then had great interaction with more students in the gym where we got to involve them in the dairy knowledge activities.”
Another stop for the princesses included the Armory Track in Washington Heights, the home of one of the “fastest tracks in the world,” that promotes our “Refuel with Chocolate Milk” campaign during more than 100 track and field competitions, where more than 220,000 student athletes train and 300,000 visitors tour.
“As an athlete who has used ‘Refuel with Chocolate Milk’ as my dairy promotion platform, I appreciated getting to run on the Armory track where many Olympians have and will run, and to see the wonderful signage with the ADA North East and Refuel logos,” said Benjamin.
Also a student athlete who refuels with chocolate milk, Robarge said, “It’s reassuring to know that the students who run at the Armory also have chocolate milk available to them to fuel their bodies after a workout.”
“I am excited to be able to talk to our New York farmers and let them know that students in New York City are learning about their products that are being used in the schools,” said Benjamin.
“This trip reinforced that connecting with consumers in rural and urban areas is so crucial to the success of not only farmers, but also business owners, as well,” added Robarge.
The group also visited two dairy-based New York City eateries – the Chobani café in Soho, that features innovative yogurt and probiotic recipes, dairy-based coffee creamers, and lactose-free Greek yogurt foods; and Beecher’s Cheese in the Flatiron District that sources New York-produced milk to make its handmade cheeses.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com, or call 315.472.9143.
