MONTREAL — The largest dairy processor in Canada is looking to the public for ideas that will help the company think outside of the carton.
Agropur Cooperative launched a web-based program called Inno Challenge on Monday, inviting anyone to pitch novel ideas that might change food, drinks, packaging or anything else that might bring innovation to the dairy of the future.
Although Agropur already invests $15 million a year for internal research and development from its office in Longueuil, Que., the company’s CEO, Robert Coallier, says that with some dairy products losing market share to substitutes, this is an opportunity to source ideas from those not currently working in the industry.
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