Southern Hemisphere Association of Fresh Fruit Exporters Welcomes New President, Vice-President

In February 2025, Marta Bentancur’s term as president of the association ended. Over the past two years, Marta has reinvigorated the association and secured its financial and administrative stability. She led the association into very active times by setting up various working groups focusing on, for example, logistics, sustainability and market access.

WP Rawl Promotes Christine Jackson to Director of Sales and Marketing

February 20, 2025 WP Rawl

With more than 22 years of experience in the produce industry, Jackson has been a driving force behind WP Rawl’s growth and innovation. She previously served as Senior Manager of Marketing and Product Development, where she led the company’s marketing and communications strategies, as well as research and development for new products.

Brighter Bites Merges With +Box in San Diego

February 19, 2025 Brighter Bites

This merger marks a significant milestone in the fight against food insecurity and diet-related diseases, combining the strengths of both organizations. Over the course of the year, +BOX will begin the slow transition with the goal of Brighter Bites obtaining operations in San Diego in the fall.

Sunshine Sweet Corn Farmers of Florida Announce $5,000 in Prizes for Second Annual ‘Comin’ in Hot’ Merchandising Contest

Sunshine Sweet Corn Farmers of Florida, a collective of fresh sweet corn growers and shippers in Florida, is turning up the heat once again with its second annual “Comin’ In Hot” Merchandising Display Contest—offering $5,000 in prizes to reward the most creative and effective retail displays.

IFCO Achieves Global ISO Certifications, Meeting Retailers’ And Growers’ Needs For Quality, Safety, And Sustainability 

February 19, 2025 IFCO 

“These external certifications mark a key milestone in our ESG strategy, reaffirming our commitment to the highest governance standards. Our ISO 45001 certification highlights our dedication to our people and our ambition to continue leading the industry in health and safety”, explains Inigo Canalejo, IFCO Vice President ESG and Strategic Marketing.