“I Heart Beef” Campaign Set To Kick Off In February

January 22, 2010 The Beef Checkoff

The beef checkoff is initiating an “I Heart Beef” campaign specifically designed to help strengthen interest in beef middle meats, cuts that have a proven return on investment for beef producers, by reminding consumers of their passion for great steaks like the T-bone and tenderloin.

Sweet Baby Ray’s Searches For Supreme Superfan

Sweet Baby Ray’s fans are being asked to create a video declaring their love for the sauce that brings out the best in any cut of meat for a chance to win enough Sweet Baby Ray’s Barbecued Meats for a party of 50 plus a year’s supply of Sweet Baby Ray’s Original
Sauce.

Supervalu To Consolidate Albertsons Meat Procurement

Supervalu Inc. confirmed Wednesday that it plans to consolidate its five Albertsons meat and grocery procurement offices in the western United States into one regional department in Fullerton, California.

Smithfield To Close Subsidiary John Morrell & Co. Sioux City Plant

January 20, 2010 Smithfield Foods, Inc

Smithfield Foods, Inc. has announced that effective April 20, 2010 it will close the John Morrell & Co processing facility in Sioux City, Iowa.

CA Firm Recalls Beef Products, Possible E. coli O157:H7 Contamination

January 19, 2010 USDA FSIS

Huntington Meat Packing Inc., a Montebello, California establishment, is recalling approximately 864,000 pounds of beef products that may be contaminated with E. coli O157:H7, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced today.