Pork Producers Set Goal To Increase Per Capita Pork Expenditures

At the National Pork Industry Forum, a new strategic plan is being unveiled. National Pork Board CEO Chris Novak says this plan establishes an aggressive goal for pork consumption.

DNV & Michigan State University Release Initial Findings Of U.S. Food Safety Survey

A study being conducted by Michigan State University (MSU) on behalf
of DNV finds that US consumers are highly aware of food safety issues and they
have high recognition of third party certification as an effective signal of
food safety assurance. The consumers strongly prefer to see products labeled as
safety certified.

Pork Checkoff: Winter Pork Promotions Surpass Goals

March 5, 2010 National Pork Board

From classic comfort foods to innovative new entrees, several successful,
high-profile winter foodservice promotions have showcased the porks
possibilities to a wide range of consumers.

Beef Checkoff Is Geared Up For National Nutrition Month

March is National Nutrition Month, and more specifically, March 10th is
Registered Dietitian Day. In support of this month, the checkoffs food and
nutrition communications team continues to communicate about “29 Ways Toward
Better Health” to reinforce the availability and affordability of 29 lean beef
steaks, roasts and ground beef choices during a time when media, consumers and
health professionals are talking about nutrition.

Do Opportunities Exist In The Freezer Case For Beef?

March 4, 2010 The Beef Checkoff

Steve Giroux, vice president of sales and marketing for American Foods Group
brands division, says the beef checkoff is working together with their company
to help grow consumer awareness about frozen beef offerings and in turn,
increase beef sales.