Pork Retailer Finds Niche With Local Consumers
Niche marketing in local areas can be a real asset for farmers and ranchers and for the community. At The Pork Shoppe, a retail meat business established by my mother-in-law and me, we sell pork products direct from the farm to consumers via farmers markets. We also offer farm pick-up and delivery, in addition to selling our meat at a retail market and a few restaurants. …