Floral Marketing Fund and CalFlowers Partner to Advance the Floral Industry

February 13, 2025 CalFlowers

This 3-year partnership, supported by an annual $50,000 commitment from CalFlowers, exemplifies a shared dedication to fostering growth, innovation, and increased consumer engagement for flowers and plants.

C.H. Robinson Enhances Supply Chain Solutions for Shippers Navigating Heightened Peak Floral Season

February 13, 2025 C.H. Robinson

Nearly 70% of florals annually move during the three-month period from Valentine’s Day to Mother’s Day, a surge posing challenges for shippers due to the globally sourced, perishable nature of the product and limited temperature-controlled transportation and storage.

Hoffman Nursery, Inc. Promotes Alex Stanley-Stretch to Marketing Manager

February 12, 2025 Hoffman Nursery, Inc.

In this expanded role, Alex Stanley-Stretch will lead the nursery’s marketing strategy, brand development, and customer engagement efforts, reinforcing the company’s commitment to excellence in the horticulture industry.

Now Streaming: The Green Album by Califia Farms, a Collection of Positive Plant Affirmations Narrated by Actor Chris O’Dowd

February 12, 2025 Califia Farms

The album aims to support growth for plants of all kinds–from houseplants that improve the living room air quality to trees that help make the planet greener. For every stream of the album, Califia will plant a tree through support of environmental non-profit tree planting charity One Tree Planted.*

Live Stream: Proven Winners ColorChoice Unveils 2025 New Varieties 

February 11, 2025 Proven Winners

The marketing team at Spring Meadow Nursery will unveil 32 new Proven Winners ColorChoice shrub varieties in a YouTube Live Stream event on Friday, February 21 at 12:00 PM ET. Shrubs covered will be varieties that are new to retail in 2025.