Floral

The Society of American Florists is pleased to share with you its newest initiative, The Flower Factor. The Flower Factor was developed to provide the latest floral trends by way of some of the country’s leading lifestyle experts. Through research, we know that consumers are most likely to tap the power of flowers for entertaining, decorating and building loving relationships. …

The 25th annual Seeley conference is only a few weeks away. This think-tank conference is June 26-29, 2010 in Ithaca, NY and the theme this year is: Floricultures Environmental Footprint: An Inconvenient Truth or Consumer Opportunity? …

A host of new plants has hit the Dutch auctions this year, including the stunning new Freesia ‘Apricot Mountain’. …

Native to tropical American rain forests, these exotic-looking plants have dark green, sometimes very shiny, leaves with heart-shaped flower bracts (deep red, rose, salmon, white) and a yellowish/whitish callalike flower spike protruding from the bract. The flowers, some of which shine as if lacquered, may last six weeks on a plant, and last up to 4 weeks in a vase …

A supermarket will trial scratch-and-sniff labels on its flowers to give shoppers a whiff of what’s to come. …