Floral

The Commission, along with other California grower/shippers, recently sponsored a special “pull-out” section on California Grown in the July issue of Floral Marketing. The special section titled, “The California Flower Farmer Report & 2010 Floral Buyers Guide,” included a full-page ad and a full-page directory listing of California’s flower farms. …

While a flower’s color and shape are important when choosing a floral arrangement, fragrant blossoms can add a lot to a gift bouquet. …

Teleflora sponsors “Make Someone Smile Week” and gives out potted geraniums, roses and other blooms to any member who wants to participate. Billie Gurule, who’s worked at Bloomfield Florists for 14 years, is a Teleflora board member and decided it was time for her own company to get involved. …

A North Carolina florist is doubling his square footage and getting a more visible location as he embarks on, to the best of his knowledge, something that has never been done before. He is making the new Sedgefield Florist into a drive-thru facility. …

Bob Echter never thought something as simple as how often he picks his daisies could make such a difference for his business. …