Floral

Marketing to children is important to the future of the traditional retail floral industry. If florists do not stay in front of young people, children won’t know what a florist does. It’s important to think about how to keep kids knowing the services that florist provide. …

If you value your time and like the convenience of pre-ordering your products and if you repeatedly require certain products of the same quantity each week… then Standing Orders are right for your business. …

For those who are feeling bogged down by these last few muggy summer days, autumn flowers can provide a much needed pick-me-up. …

The latest year’s economic data for the nursery industry have been compiled and released by Dr. Hoy Carman, Professor Emeritus, Agricultural and Resource Economics at University of California-Davis. It reveals that the combined onslaught of drought, recession, the housing slump, and regulatory measures hit the industry hard. Here are key highlights drawn from the report: …

Local flower producers have stepped up the branding of their produce, raising the stakes in their long running bid to wrestle control of the multi-million export industry from the financially muscled Dutch auctions. The branding drive seeks to leverage the unique qualities of Kenyas naturally nurtured flowers in the hope of creating direct linkages to new markets such as US, Russia, Japan and Middle East. …