Dairy

MilkPEP’s 2010 campaign Building Strong Families kicks off first quarter with two new
promotions designed to create excitement in the dairy case and sell more milk by
encouraging moms to serve milk at mealtimes. …

Unilever has launched Turn the Tub Around, a multi-faceted musical campaign for I Cant Believe Its Not Butter! that showcases the products fresh butter taste the healthier way. It kicked off November 16 with 30-second television spots airing nationally and leads up to a debut of a music video starring Mullally, airing on the much-anticipated finale of So You Think You Can Dance. …

ConAgra Foods, is cooperating with the U.S. Food and Drug Administration (FDA) to recall a limited number of 15 oz. tubs of Blue Bonnet Spread that were inadvertently mispackaged. The recalled products do not declare whey, an allergen, as an ingredient. …

San Antonio Farms Monterey Jack Cheese won third place in the Cheese Category for their All Natural Monterey Jack Cheese at the 2010 Scovie Awards, one of the worlds premier gourmet food competitions. …

The International Dairy Foods Association recently launched www.gotmilkcrates.com, an edgy Web site designed to raise awareness among consumers about the sustainable value of milk crates, the theft of which costs Milk companies nearly $100 million annually. …