IDFA Supports The Healthy, Hunger-Free Kids Act Of 2010

The International Dairy Foods Association applauded Chairman
Blanche Lincoln, D-Ark., U.S. Senate Committee on Agriculture, Nutrition and
Forestry, on the breadth and scope of the Healthy, Hunger-Free Kids Act of 2010.
The bipartisan bill strengthens federal child nutrition programs* by requiring
that science-based nutrition standards apply to all food and beverages in
schools and by increasing the funding available to provide healthy school meals.

New Simply…Go-Gurt: No HFCS, Artificial Flavors Or Colors

March 25, 2010 Yoplait

SimplyGo-Gurt is made with the simple ingredients moms look for and is free of artificial colors, flavors and sweeteners. It is filled with the goodness of 100% Yoplait yogurt made with low fat milk containing both calcium and vitamin D. These convenient portable yogurt
tubes are a good-for-you, low fat yogurt snack that moms can feel good about
giving to their kids.

Attitude Drinks Inc. Announces Initial Results From College Initiative

March 25, 2010 Attitude Drinks Inc.

Attitude Drinks Incorporated announced today an overwhelmingly positive response from leading college and university professionals in sports performance regarding their functional milk drink Phase III Recovery.

Mootopia: The Perfect World Of Milk?

The same advertiser who produced iconic commercials such as “Aaron Burr” is taking a 180 degree approach this year with a new advertising campaign called ‘Mootopia.’ It is a world where milk flows profusely through streams and waterfalls and its citizens, the
Mootopians, are exceptionally perfect with strong muscles, great teeth and
shiny, healthy hair — all because of milk.

Research Shows Consuming Protein Blends Is Optimal For Sports Performance

March 25, 2010 Solae

Solae, LLC announced that a review by Solae’s Global Director of Sports Nutrition Dr. Greg Paul was published in a supplement of the Journal of the American College of
Nutrition. “The Rationale for Consuming Protein Blends in Sports Nutrition” and concludes that consuming a blend of proteins may have advantages for sports performance and provides nutritional advantages over consuming just one type of protein.