Dairy

The commercials, produced by the CMAB, begin airing nationally on May 24 and are an extension of the Real California Dairy Families documentary series originally produced by Deutsch LA in 2009 to give consumers a clearer understanding of where dairy products come from and showcase the people who produce them. …

This year’s Washington Conference attendees will get the “inside scoop” on federal dairy policy by Rep. Frank Lucas (R-OK), Ranking Member of the House Agriculture Committee when he addresses the group at the June 17 Washington Insiders Breakfast. …

The probiotic yogurt-like drink DanActive reduced the rate of common sicknesses such as ear infections, sinusitis, the flu and diarrhea in daycare children, say researchers who studied the drink in the largest known probiotic clinical trial to be conducted in the United States. …

The challenges facing US dairy giant Dean Foods, highlighted last week when the company posted a drop in earnings, announced job cuts and scrapped its profit forecast, have lessons for those in the dairy sector the world over. …

Now serving behind-the-scenes as an executive producer on the integrated effort, Bill Cosby will help produce a spot within the new trademark focused campaign by selecting the best giggle in America through a nationwide open casting call staged in 22 cities throughout the summer. …