Will Cupcake Craze See A Crash? Sprinkles, Undaunted, Hits Chicago In May
Candace and Charles Nelson, former investment bankers and owners of the Beverly Hills bake shop Sprinkles, The Original Cupcake Bakery, are opening their first Midwest retail location in May. But some wonder whether the cupcake craze will go the way of the dot.com and housing bubbles. …