Food Makers Talk New Products, Private Label, Digital

February 19, 2010 Elaine Wong, Brandweek

With the economy on a path to recovery, food marketers are ramping up product
pipelines, investing more money into digital, and increasingly using marketing
to gain consumer insights. These were some of the topics discussed at the
Consumer Analyst Group of New York (CAGNY) conference, a weeklong gathering of
top food companies and industry analysts in Florida.

Big-Time Baker Foils Executive’s Plan, So Far

This Bimbo is no pushover: Its attorneys at Morgan, Lewis & Bockius L.L.P. last
week persuaded a federal judge in Philadelphia not to let a Bimbo executive move
to rival Hostess.

Cinnabon Bakes Up New Cupcakes

February 19, 2010 Cinnabon, Inc.

After 25 years of making the world’s best cinnamon rolls, Cinnabon is kicking off the next 25 years and beyond by introducing the world’s best cupcakes. The new line currently includes four delicious flavors.

Which Mail-Order Cupcakes Take The Cake?

Bakeries nationwide now want to ship you a fresh batch by overnight mail. The promise? Perfectly pretty and delicious cupcakes, with icing intact, for an equally pretty price.

Knead-To-Know Basis

Gay DeMichele is director and instructor at the new Schnucks Cooking School in the Des Peres Schnucks supermarket. DeMichele was the inaugural director of L’Ecole Culinaire before joining Schnucks, and she’s also a former caterer and long-time home bread-baker. She and chef-instructor Lucy Schnuck volunteered to test one recipe from each of three new “no-knead” cookbooks.