General Mills Sees Baking Sales Rise After 33% Media Spending Boost
The marketer of Cheerios, Pillsbury, Yoplait and Betty Crocker has become a stalwart of the Great Recession, thanks to increased spending, but also product innovation and its ability to capitalize on the trend toward in-home eating. General Mills’ baking segment, which includes Pillsbury and Betty Crocker, posted a 1% sales increase for the first nine months of fiscal 2010. …