US yeast and flour makers are rapidly ramping up production as more and more Americans flock to baking amid the coronavirus pandemic.
Sales of yeast, which is used to make bread and other baked goods, grew 647% in the week ending March 21, compared to the same week in 2019, according to Nielsen data. No other grocery product tracked by Nielsen experienced such rapid sales growth in that seven-day period.
As demand for baking ingredients has surged, some shoppers have reported shortages of items like yeast and flour in stores across the US.
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