Wonder Years: Iconic Bread Celebrates 90th Anniversary

I asked Andy Baxter why he craves Wonder Bread. He probed his 5-year-old brain for a second, then countered with his own question:

“Why not?”

That sums up our adult view of bread, too. I asked three waitresses which sandwich bread is ordered most often.

“White, soft — Wonder.”

I asked my grocery’s baker.

“The ratio of Wonder Bread sales to our store-made is about five-to-one. We’ve counted on it for decades.”

As in Andy’s case, this issue is more than cost. Generic white bread is approaching $2 a loaf, up about a dollar in five years. For store-baked, add $2 to that. For artisanal, a lot more.

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