Oldways founded the Whole Grains Council in 2003 with the express purpose of clearing up confusion around whole grains, and we have worked on this issue 365 days a year, for more than 8 years, making remarkable progress.
Eight years ago there were few whole grain products on the market, and consumers had no reliable way to find foods offering a significant amount of whole grains. Since then, a lot has changed. Our work has had proven, positive results and impact:
- Whole grain consumption increased 20% in the three years following introduction of the Whole Grain Stamp, according to data from NPD Group.
- The Whole Grain Stamp is now in use on 6,700 products in 27 countries.
- The Whole Grain Stamp has prompted a “Race to the Top” among manufacturers who vie for higher numbers on their Stamped products. In fact two-thirds of products using the Whole Grain Stamp offer 16g or more of whole grain content per serving – more than double the minimum 8g level required to qualify.
To read the rest of the story, please go to: Oldways Preservation Trust/Whole Grains Council
