With unique desserts like the red velvet sweet potato cake, the sweet potato brownie and the simple, yet famous sweet potato cupcake, it’s no wonder that in one year, April N. Richardson, winner of Maryland’s 2016 Top 100 Women Award, was able to transform a failing company into a regional sensation.
By the end of 2014, Richardson became president of Maryland’s 20-year-old Delectable Cakery. She rebranded the company “The DC Sweet Potato Cake” and placed the company’s products inside major food chains, including 13 Wegmans, Honey Baked Ham Stores and local restaurants.
“Wegmans was our big break because we aligned ourselves with a brand. You can get 1,000 vanilla cupcakes from just about any place, but can you get vanilla cupcakes or other baked goods that have sweet potatoes? No,” Richardson told the AFRO.
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