PASADENA, CA – In 2017, the baking industry will face the most demanding, affluent, and health-conscious consumer market in memory. So, what do these healthy ingredients look like, a From sourcing healthy ingredients to satiating the ever changing North American market’s growing hunger for better-for-you baked goods, many manufacturers take great pains to present clean labels to their customers, but as consumers’ standards continue to rise, it could be an uphill climb for some bakeries. nd what segments of the North American market show the most interest?
As seen in the industry articles we curated for the January/February edition of our newsletter The BellaNEWS, experts project growth on the sustainable foods front, with 56% of nutrition experts participating in a recent Ketchum Global Research and Analytics study indicating that organic foods and ingredients will become even more important in consumers’ buying decisions, in part because of health-related and environmental concerns.1 They will also vet their sources more, so expect increased skepticism from consumers who read health claims, and make sure to facilitate their search for answers in your owned media and your labels (i.e. provide third-party studies and certifications, more transparency in labels and packaging, easily accessible data on product pages and websites). Our Bellarise® Organic line of baking solutions and dough conditioners were designed with better health and environmental stewardship in mind, and we have made finding all pertinent information on our ingredients and our third-party certifications very easy to find both on our labels and digital/print media.
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