Boston, MA — This report provides a concise overview of the Bakery and Cereals market in the US. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the US's Bakery and Cereals sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
Increased public awareness of healthy diets and nutrition is visible in consumer's purchases, and is driving the demand for health and wellness products. Private labels are rapidly gaining market share, as improved quality at competitive prices is encouraging consumers to switch over.
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