First Thing’s First: Understanding their Mindset
It’s a given that the holidays are busy, and considering customers’ wants and needs through an empathetic lens will help your marketing efforts resonate. With a little strategy and thoughtful implementation, you can help drive your bakery’s seasonal sales—and encourage loyalty in the year to come. Consider the three key reasons customers visit your bakery during the holidays:
- To purchase that “something special” – whether they’re looking for a novelty indulgence or a traditional treat, the spirit of the season often brings in customers looking for a bit of comfort (and respite!) during the hectic rush
- The gifting spirit – baked goods are consistently popular items for family, friends and hosts, and the shareable aspect goes into overdrive this time of year—whether for a work party, decadent treat or last-minute gift for friends, service providers, clients or co-workers
- The convenience factor – holidays go hand-in-hand with social gatherings where baked goods are celebratory staples, and customers rely on the convenience of purchasing rather than making at home
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