The Year of the Donut is Here

These Sweet Treats will help Drive Sales in 2025

Bakery owners, take note: the demand for donuts is on the rise! Delicious and delightful, all types of fried donuts have captivated taste buds globally, and the trend shows no signs of slowing down—sales are expected to grow 7% in 2025.1

At Dawn, we are experts in all things donut, and we are here to help you grow your business with these sweet treats this year. Read on for tips on the donut trend and learn how to maximize your offerings.

What’s Driving Donut Popularity?
Today’s consumers are seeking out simple indulgences, and comfort food is a major contributor to donut’s fame. Donuts offer just the delicious option for those seeking a moment of joy in their busy lives. In fact, what was once a breakfast staple has evolved into a go-to snack, dessert, and special occasion treat. And the wide array of options makes it easy for customers to grab one for themselves or a box to share!

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