Marriner Marketing Communications announces a new Client partnership with The Original Cakerie, a leading provider of culinary-quality desserts. With a commitment to premium ingredients and 35 years of success in Canada, The Original Cakerie has enlisted Marriner’s expertise to help win market share with U.S. foodservice operators.
The primary objectives are to build The Original Cakerie’s brand awareness in the U.S. and to create customer engagement through a variety of communications channels. In addition, Marriner will support with brand positioning, product launches, broker/distributor training and sales tools.
“Marriner’s unique approach to unlocking brand clarity through storytelling is the perfect strategy to differentiate and grow our business in the U.S.,” says Bob Smith, Vice President of Sales and Marketing for The Original Cakerie. “We are confident that our commitment to all-natural, higher-quality ingredients will delight American chefs and their consumers alike.”
Rob Levine, Partner and Director of Account Strategy for Marriner Marketing Communications, says, “With our experience in the bakery category, defining and expanding The Original Cakerie brand in the food market is an exciting opportunity for our team. We’re ready to help our Client reinvigorate the category in the U.S. by resetting everyone’s expectations for the role desserts can play on a menu.”
The Original Cakerie’s product offerings include layered cakes, dessert bars and brownies, and a new Inspired by Happiness gluten-free line.
ABOUT THE ORIGINAL CAKERIE
The Original Cakerie is a leading manufacturer of high-quality desserts based in Delta, British Columbia. Originally established in 1979 as a small industrial bakery producing high-quality foodservice desserts for local restaurants in Victoria, B.C., Canada, today, The Original Cakerie creates deliciously irresistible desserts with a homemade taste for customers across North America. For more information on the company, visit www.cakerie.com.
ABOUT MARRINER
For 25 years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions for the food, beverage and hospitality industries. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner's Clients include such notable brands as Butterball, CP Foods, Hospitality Mints, Knouse Foods, Marriott International, Massimo Zanetti Beverages, McCormick & Company, Perdue, Phillips, The Original Cakerie, USA Rice Federation, Vulcan, Wolf & Berkel, and Zatarain's. For more information, visit www.marriner.com.
Source: Marriner Marketing Communications