This month BizBash magazine, a resource for the event-planning community, released its list of the 15 Most Innovative Meetings of 2014. NCA was pleased to learn its signature trade show, the Sweets & Snacks Expo, had been featured.
BizBash pointed to the Expo's unique on-floor learning opportunities that take place in the Sweet Insights Theater as one example of how show organizers look for unusual and effective ways to engage attendees and make the show experience more successful for everyone. The feature also highlighted the all-access Industry Buzz networking reception that allows attendees and exhibitors to interact in less formal ways at the close of the show on the second day. NCA was applauded for implementing new ideas to draw attendees to the back of the hall, as well. Other fun show elements showcased in the article include the 12-foot high letters in the exhibit hall concourse that sum up nearly everyone's reaction to the Sweets & Snacks Expo: WOW.
"NCA and our Sweets & Snacks Expo Committee are extremely pleased to have received this recognition," said NCA's Vice President of Customer Relations Larry Wilson. "Every year we re-evaluate our show and ask the question, 'What do our attendees want?' We use attendee feedback, registration analytics and industry trends to drive our decisions around the event experience."
The Sweets & Snacks Expo shared the spotlight with other well-known, innovative events honored by BizBash like TED/TEDActive, Microsoft's Convergence, the Clinton Global Initiative and McDonald's Worldwide Convention.
The 2015 Sweets & Snacks Expo is May 19 – 21 in Chicago, Illinois. Registration will open later this month. For more information on how you can be part of one of the most innovative events in the United States with more than 3.5 acres of candy, cookies and snacks on display, 600 exhibitors and 16,000 industry professionals in attendance, visit www.sweetsandsnacks.com.
About the National Confectioners Association
The National Confectioners Association is the Washington, DC-based trade group representing the $34 billion U.S. confectionery industry and comprised of 320 member companies that manufacture and market the vast majority of chocolate confectionery, sugar confectionery and gum sold in the United States, 225 companies who supply those manufacturers and 115 brokerage companies who serve as third party sales agents for manufacturers. Serving as the voice of the industry, NCA advocates for a pro-business policy agenda, helps the industry understand and implement food safety and other regulations, provides information to help members strengthen their business in today’s competitive environment and fosters relationships between all sectors of the industry. There are confectionery manufacturers in more than 40 states employing approximately 70,000 confectionery workers in more than 1,000 facilities across the U.S. Candy is a special treat that represents a small portion of the calories in the average American diet, making up roughly 2 percent of the average person’s caloric intake.
Source: National Confectioners Association
